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Who We Are

RFR Insights is a full-service market insights consultancy rooted in the Intermountain West. We combine the strategic depth, methodological rigor, and executive wisdom of international-scale research firms with the agility, personal partnership, and regional nuance that only a boutique agency can deliver. 

Our team of Market Insight Strategists, Researchers and Industry Experts

Our team’s diverse experience is in demand among regional and national clients across industries. These include healthcare, pharmaceutical, technology, non-profit, education, media, consumer goods, and government organizations.

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Vina Rathbone Falvey
CEO

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Tregg Farmer
Chief Insights Officer

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Kelli Soll
Head of Operations

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Zoey Bevington
Quantitative Research Manager

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Claire Scott
Qualitative Research Manager

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Devyn Fries
Account Manager

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Dr. Amber Brittain-Hale
Associate - Policy Research 

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Dr. Kristin Snopkowski
Associate - Behaviorist

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Amanda Rodgers, MPH
Associate - Public Health

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