FOR IMMEDIATE RELEASE
 

RFR Insights, LLC Announces Full Integration of Displayr – Bringing World-Class Market Research Analytics to Clients

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Boise, Idaho – February 27, 2026 – RFR Insights, LLC, a leading Boise-based market research and strategic insights firm, today announced the full integration of Displayr, one of the world’s most powerful market research data analysis platforms. 

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This strategic integration equips RFR with enterprise-grade automation, advanced statistical modeling, machine learning, and interactive visualization capabilities, dramatically accelerating insight delivery while elevating quality and depth. 

 

RFR Insights also proudly holds the Professional Researcher Certification (PRC) from the Insights Association, the industry’s leading credential for ethics, standards, and professional competency in market research.  

 

Displayr is certified to the highest global standards for data security and privacy, including ISO 27001, SOC 2 Type II, GDPR, HIPAA, and PCI DSS, ensuring RFR clients benefit from cutting-edge analytics and enterprise-level data protection. 

 

“Integrating Displayr, together with our PRC certification and Displayr’s world-class security certifications, represents a major leap forward for RFR and our clients,” said Vina Rathbone Falvey, CEO of RFR Insights. “We can now deliver deeper, faster, and more actionable insights than ever before, backed by the same analytical power used by the largest global research firms, but with the personal attention, local expertise, and highest ethical and security standards our clients expect from us.” 

 

Tregg Farmer, Chief Insights Officer, added: “Displayr allows us to spend less time on manual tasks and more time on strategic thinking, interpretation, and storytelling. Our clients receive richer, more accurate insights with clearer, more compelling narratives, delivered securely and compliantly, helping them make confident, data-backed decisions faster than their competitors.” 

 

The full integration of Displayr reinforces RFR Insights’ commitment to providing clients with the most advanced tools and methodologies available in the industry while maintaining its boutique, relationship-driven approach. 

 

About RFR Insights, LLC 

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RFR Insights, LLC is a Boise, Idaho-based market research and strategic insights firm specializing in consumer and B2B research, competitive intelligence, and growth strategy. With a focus on high-quality, actionable insights and certified professional standards, RFR serves clients across financial services, healthcare, retail, agriculture, and technology sectors.