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Our Methods

At RFR Insights, we deploy a full spectrum of rigorous, industry-leading methodologies to deliver decision-grade intelligence that drives strategic clarity. Our approach blends sophisticated quantitative rigor with deep qualitative understanding, always tailored to the specific objectives and stakes of each client engagement.
 

Quantitative Methodologies and Analysis

Our team has successfully designed and completed more than 1,100 quantitative studies, spanning national and international scopes, including many of the most critical quantitative projects for several Fortune 500 companies.  Drawing on 30+ years of expertise in advanced quantitative techniques, we measure, model, and predict with statistical rigor, delivering reliable, representative, and actionable insights that drive confident, high-stakes decisions.

  • Online, phone, and in-person surveys (probability and non-probability sampling) 

  • Longitudinal tracking studies and panel research  

  • Indirect response modeling with conjoint analysis & discrete choice modeling  

  • MaxDiff (maximum difference scaling)  

  • TURF (Total Unduplicated Reach & Frequency) analysis  

  • Segmentation (k-means, latent class, hierarchical)  

  • Perceptual mapping & correspondence analysis  

  • Structural equation modeling (SEM) and regression-based drivers analysis  

  • Advanced statistical testing (t-tests, ANOVA, chi-square, non-parametric equivalents)

Qualitative Methodologies

With over 30 years of experience and more than 2,500 focus groups worldwide, we passionately deliver the valuable qualitative insights our clients need and truly deserve!

  • In-depth interviews (IDIs) – one-on-one and executive  

  • Focus groups (in-person, online, hybrid)  

  • Ethnographic observation and shop-alongs  

  • Diary studies and longitudinal qualitative tracking  

  • Projective and enabling techniques (laddering, metaphor elicitation)  

  • Thematic analysis, coding, and grounded theory  

  • Deliberative forums and co-creation workshops

Intelligence & Analysis Tools

We leverage best-in-class platforms to ensure speed, accuracy, and depth in analysis and visualization.

  • Displayr – for advanced survey analytics, dashboards, and automated reporting

  • Qualtrics – Online survey platform for complex surveys

  • SurveyMonkey – Online survey platform for short and less complex efforts

  • SPSS – for statistical modeling, segmentation, and custom analysis

  • Sawtooth Software – Gold standard for conjoint analysis

  • Tableau & Power BI – for interactive client dashboards and executive visualizations

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